Wella Professional Eimi Rugged Texture 75ml Hair gel - Clear

Hygiene - Hair. Wella Professional Eimi Rugged Texture 75 ml. Unleash your creative styling potential and master the art of perfectly imperfect hair with Wella Professional Eimi Rugged Texture. This professional-grade texturizing matte paste is your ultimate tool for sculpting, defining, and crafting bold looks with a strong, reliable hold and a sophisticated matte finish. Move beyond traditional wet-look gels and embrace a modern, touchable style that lasts all day. Eimi Rugged Texture empowers you to create a wide array of structured yet flexible hairstyles, from tousled, piecey layers to sharply defined quiffs and edgy, separated spikes. Experience the primary benefit of complete control with a natural look. This powerful paste allows you to add significant body and movement to your hair, giving it a rugged, lived-in appearance without any stiffness or unnatural shine. Its unique formulation provides the strong definition you need to make your style stand out, while the matte effect ensures a contemporary, effortless finish. It´s the ideal solution for anyone wanting to achieve a textured bed-head look or add sharp, architectural detail to a shorter haircut. The paste works by separating strands and providing a pliable grip, allowing you to shape and reshape your hair with ease. One of the standout features of Eimi Rugged Texture is its strong yet flexible hold. Rated as a Hold Level 3 on the Wella Professional scale, it provides the structure and support necessary to keep your style in place from morning to night, yet it remains reworkable. This means you can run your hands through your hair and adjust your look throughout the day without losing the fundamental texture and definition. Application is simple and effective: just take a small amount, rub it between your palms to warm it up, and work it through dry hair to mold and sculpt your desired shape. For extra lift and more rugged definition, apply directly to the roots and individual sections. Technical Specifications: * Product Name: Wella Professional Eimi Rugged Texture * Volume: 75 ml * Product Type: Texturizing Matte Paste * Attribute: Gels * Hold Level: 3 (Strong) * Finish: Matte * Primary Function: Creates rugged texture, strong definition, and separation * Ideal Hair Length: Short to medium length hair