Rouge G, Guerlain’s iconic jewel lipstick, has been reinvented in an ultra-care version paired with a wide range of highly pigmented, long-wearing shades. 89% skincare-based¹, its formula exclusively developed with natural-origin waxes includes a lily oleo extract with smoothing and regenerating properties for exceptional comfort. This iconic lipstick’s design has also been modernized with an array of customizable double-mirror jewel cases that can be refilled as desired, showcasing Guerlain’s know-how and commitment. The new Rouge G cases are only compatible with the new-generation refills and vice versa. Features: An iconic velvet matte finish combining long wear and comfort: - This new-generation Rouge G Velvet formula boasts an ultra-light enveloping texture for a bare-lips sensation and 16-hour comfort. It smooths and coats lips in unequalled softness for a velvety result, ensuring exemplary hold for 12 hours. - Rouge G Velvet is available in an exclusive colour palette designed for all styles and skin tones. Each shade has been meticulously formulated by the Guerlain laboratories with high-impact colour pigments incorporated one by one and boosted by the colour-enhancing power of Abyssinian oil for vibrant, luminous hues. A Wealth of care: - 89% skincare-based¹, Rouge G Velvet’s formula incorporates an exclusive complex created with lily flower paired with sweet almond oil with smoothing, hydrating and plumping properties. It protects lips and improves regeneration. - Instantly softened, lips are hydrated and 45% smoother, for 16-hour comfort. After four weeks, their regeneration is optimised by 37% . Lips are visibly plumped and shaped; they are more beautiful day after day, even without make-up. - Average skincare base percentage, excluding pigments and shimmer, in the Rouge G range: Rouge G Velvet minimum of 81%, Rouge G Satin minimum of 89%. - In vitro ingredient test. A Precious eco-design: - Rouge G has been reinvented in a new radiant golden adornment revealing its secret double mirror. - The weight of this jewel case has been reduced by 19% and its manufacturing process optimised, allowing a 30% reduction in CO2 emissions compared to the previous generation of Rouge G cases. - Intended to be refilled, kept and passed on, Rouge G underlines the customisation of its iconic case through designs crafted in a chic, timeless style. Desirable items that are reinvented over the seasons, to collect at will. - The new Rouge G cases are only compatible with the new-generation refills and vice versa. - A complete Rouge G and a refill. Specifications: - Capacity: 3.5 g