Discover the transformative power of the NIOXIN Loyalty Kit System 3 Cleanser Shampoo, a professional-grade solution expertly formulated for those with colored hair experiencing light thinning. This premium 700ml shampoo is the essential first step in a dedicated three-part regimen designed to restore volume, strength, and vibrancy to your hair. Experience a profound sense of renewal as this cleanser shampoo works to amplify your hair´s texture, delivering a visibly fuller and thicker appearance. Its primary function is to prepare the scalp and hair for a complete thickening treatment. It masterfully removes the follicle-clogging sebum, stubborn fatty acids, and environmental residues that can weigh hair down and inhibit its natural potential for healthy growth. By creating an optimal scalp environment, it lays the perfect foundation for hair that looks and feels denser. One of the core benefits of the System 3 Cleanser Shampoo is its remarkable ability to fortify the hair structure. It is specifically engineered to strengthen each strand from the inside out, helping to increase hair´s resilience against damage and breakage. This targeted action effectively reduces hair loss due to breakage, allowing you to maintain more of your hair and achieve a fuller-looking mane that can better withstand the rigors of daily styling and environmental pressures. For those with color-treated hair, maintaining chromaticity is paramount. This advanced shampoo features specialized technology that provides exceptional color protection. It gently cleanses without stripping away your salon-fresh hue, helping to seal in vibrancy and prevent premature fading. You no longer have to choose between addressing hair thinning and preserving your beautiful color; this formula allows you to do both simultaneously, ensuring your hair remains lustrous, radiant, and full of life. The large 700ml loyalty size offers outstanding value, providing a long-lasting supply of your essential hair care staple. This generous bottle ensures you can consistently follow your NIOXIN routine without interruption, leading to more noticeable and sustained results over time. It is the ideal choice for dedicated NIOXIN users who are committed to achieving their best hair. Key Features: * Professionally designed for colored hair with light thinning. * Amplifies hair texture for a fuller, more voluminous look. * Deeply cleanses the scalp to remove buildup and create an optimal environment for healthy hair. * Strengthens hair to reduce breakage and associated hair loss. * Features advanced technology for reliable color protection. * The first step in the comprehensive 3-part NIOXIN System 3. * Presented in a value-oriented 700ml loyalty-sized bottle. How to Use: Gently massage into wet hair and scalp. Lather for one minute to activate the purifying properties. Rinse thoroughly. For best results, follow immediately with NIOXIN System 3 Scalp Therapy Revitalizing Conditioner and Scalp & Hair Treatment. Technical Specifications: * Product Type: Cleanser Shampoo * Hair Type: Specifically for Colored Hair with Light Thinning * Primary Benefit: Volumizing, Strengthening, Color Protection, Scalp Cleansing * Application: Scalp and Hair * Size: 700ml / 23.7 fl oz * Attribute: Shampoos