Goldwell Elumen Play Oxidant Free Clear 120ml Semi-Permanent Dye - Clear

Experience the next generation of semi-permanent colour that prioritises the health and integrity of your hair. As an oxidant-free and ammonia-free direct dye, this formula works gently without compromising on performance. It leverages an advanced technology that allows colour pigments to adhere to the hair through a unique physical attraction, ensuring stunning results without chemical processing. This means you can experiment with colour freely, knowing that you are enhancing the hair´s condition, not damaging it. The result is hair that not only looks beautifully coloured but also feels remarkably smooth, healthy, and conditioned. One of the standout benefits of the Elumen Play system is its exceptional shine. When used as a mixer or even on its own as a glossing service, the Clear formula imparts a brilliant, high-gloss finish that makes hair look instantly healthier and more vibrant. It smooths the hair´s surface to create a reflective sheen that elevates any style. Furthermore, this semi-permanent dye is engineered for extraordinary performance from application to fade-out. It is designed to fade beautifully and true to tone, eliminating the worry of muddy or unpredictable results as the colour washes out. This incredible longevity and fade performance lasts for up to 10-15 washes. For those who love to change their look frequently, Elumen Play offers the ultimate flexibility. The colour is remarkably removable with the corresponding eraser product, allowing you to go from one bold look to another without long-term commitment. This opens up a world of creative possibilities, making it perfect for temporary transformations, festival looks, or simply trying something new. Key Features and Benefits: * Total Colour Customisation: Perfectly dilutes and softens any Elumen Play shade to create custom pastels and muted tones. * Intense Shine and Gloss: Can be used alone as a clear gloss treatment for a brilliant, mirror-like shine on natural or coloured hair. * Outstanding Hair Condition: The oxidant-free and ammonia-free formula is exceptionally gentle, leaving hair feeling smooth, soft, and healthy. * Fades True to Tone: Colours fade beautifully on-tone over time, ensuring a graceful and predictable grow-out period. * Removable for Ultimate Creativity: Specially designed to be easily removed, offering unparalleled flexibility to change your colour on a whim. * Ready-to-Use Formula: No mixing with a developer is required, allowing for a straightforward and convenient application process. Technical Specifications: * Product Name: Elumen Play Oxidant Free Clear * Brand: GOLDWELL * Type: Semi-Permanent Direct Dye Mixer / Gloss * Volume: 120ml * Application: No Oxidant/Developer Required * Attribute: Hair dyes