Experience color that performs from the inside out. The Elumen technology works through a remarkable physical process, entirely free from oxidants. This innovative mechanism anchors high-definition color pigments deep within the hair shaft, ensuring exceptional durability and fade resistance. The result is a color that remains as brilliant and fresh as the day it was applied, wash after wash. The BB Nº10 shade is a stunningly pure, high-level blonde, perfect for creating clear, brilliant results, neutralizing unwanted tones, or crafting pastel masterpieces with a flawless finish. Beyond its extraordinary color power, GOLDWELL Elumen is renowned for its repairing effect. While coloring, it actively works to improve the hair´s structure. Porous areas of the hair are filled in, creating a smoother, healthier, and more light-reflective surface. This not only enhances the color´s brilliance but also leaves the hair feeling noticeably repaired, stronger, and incredibly soft to the touch. You achieve not just a new color, but a complete transformation in the look and feel of your hair. Enjoy stunning, diamond-like shine that captures the light from every angle. The smoothing effect on the hair´s cuticle results in a glossy, polished finish that makes the color appear even more vibrant and multi-dimensional. Because it is formulated without oxidants, it provides a gentler coloring experience, making it an exceptional choice for those seeking magnificent results with a focus on hair integrity. Technical Specifications: * Brand: GOLDWELL * Product Name: Elumen Color Long Lasting Oxidant Free BB Nº10 Permanent Dye * Shade Identifier: BB Nº10 * Volume: 200ml * Product Type: Permanent Hair Dye * Coloring Technology: Oxidant-Free Physical Coloration * Key Feature: Long-lasting, repairing effect, exceptional shine * Attribute: Hair dyes